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Korea Polytechnics Korea Polytechnic

CI

홈Introduction of KORAIL > CI
페이스북 새창열림 트위터 새창열림 인쇄 새창열림

Logo System

logo

As KORAIL’s logo is an important element that represents the corporate image, the logo should be used strictly in accordance with this manual. To use the logo, one must copy it from the designated logo file and adjust its size, so that the width and height are the same.

KORAIL’s logo symbolizes that “Korean railway is a national railway that creates abundant lives and culture” with its basic color being blue. The blue circle representing the earth and the crossing line in the shape of high-speed railway symbolizing speed and high-technology expresses railways as means of future transportation.

* Meaning of Blue Color : Blue is the color that symbolizes the earth, the morning (i.e., new beginning), the East (Korea), and the future.

logo system

Color application regulation

In principle, only the specific color designated for the logo should be used. (However, it is allowed to print it out black and white after coping it using the designated color on an electronic file.) However, if it is difficult to apply gradation on the logo, or if it is difficult to apply the designated color due to the constraints in printing, it is allowed to use a single tone.

If the logo is not clearly visible due to the interference of a background color, the single color of white should be used for the logo. Depending on the purpose, it is also allowed to use another color such as gold or silver. If the designated color cannot be used for some reasons, it is allowed not to comply with the color regulation, but the shape of the logo shall be kept as original.

Official Logo

One Color Rule

In the event that it is difficult to make color gradation, or that it is difficult to apply a designated logo color due to difficulties in manufacturing

White color rule

In the event that the logo is not clearly visible due to the interference of a background color

Special Clause

In the event that the logo is used for a special purpose such as a certificate of award

In the even that a particular single color different from the designated logo color should be used for printing, it is allowed to use the particular color.

Incorrect Usage

The followings are the examples of common misuse of corporate logos, which make it difficult to present a consistent corporate image. Any use of a distorted or modified logo is banned, including the followings:

1) Any modification in the width-length ratio

2) Incorrect gradation

3) Compromised clarity due to the interference of a background color

4) Use of a single color when multi-color printing is possible

5) Use of a color not designated for the logo

Incorrect Usage

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